About Us

Where we come from
JO’M Cosmetics was established in 2005 to provide a herbal or natural cosmetic range for skin and hair by Johannah Moriti in her small kitchen with pocket change. The range includes Hair Care, Skin Care, Make up and all types of cosmetics products that are specially formulated for all ethnicities . All products are produced using 100% plant extracts, natural oils and essential oils.
The brand is now distributed in South Africa online and other countries online. JO'M has also established a presence in Europe with its International Headquarters in Barcelona (Spain) that has access to 27 EU countries.
JO'M was introduced into the market with its patented wonderful product called Hair Softener that makes black African hair soft and manageable without the use of chemical relaxers. It was formulated by the founder Johannah Moriti (Chemical Analyst) in her kitchen after being frustrated with her chemically relaxed hair. She wanted to develop a product that will work for black African hair without the after effects that she was experiencing with her hair. Some of the problems were hair breakage, burnt scalp, headaches just after chemically relaxing, brittle hair, thin and weak hair, balding on the crown of her head and receding hair line. As she was busy with her research an inner voice within her asked her " Why don't you go natural" and that gave her the breakthrough in formulating one of the best innovative product , the JO'M Hair Softener.
JO'M has since then researched and developed more natural products for the cosmetic market.
Where are we  going
The company has obtained an EU Ecolabel certificate in Barcelona (Spain). “EU Ecolabel is a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle from raw material extraction, to production, distribution and disposal”. Our Licence number  ES-CAT/030/003